V.I.P. Keep Kalm

NEW & IMPROVED for March 2022
A complementary feed and innovative formula that supports calmness, well-being and concentration in horses.

Available in:

  • 2kg — Code — RRP £56.99
  • 1kg — Code — RRP £29.99



V.I.P.® Keep Kalm is a complementary feed. This innovative formula contains highly bioavailable Magnesium together with Casein, B Vitamins and natural herbal extracts that supports calmness, well-being and concentration in horses.

Suitable for:
Horses that have a known magnesium deficiency, that are excitable or nervous, or respond poorly in new situations.

Features & Benefits

  • Developed with a triple source of magnesium; Magnesium Aspartate, Chelated Magnesium and Magnesium Oxide – Offers highly bioavailable Magnesium sources to ensure your horse receives the most nutritional uptake for best results
  • Comes with added natural milk protein Casein – Aids relaxation, for a visibly calm, relaxed and manageable horse
  • Includes B vitamins – Supports healthy maintenance of the nervous system
  • Contains a proven live yeast probiotic – Proven to improve fibre digestion2. This aids nutrient absorption and gut health, both imperative for a calm and happy horse that performs at their best
  • Contains Chamomile and Ashwagandha – Natural herbal extracts known for their calming properties
  • Delivers a unique formulation – Offers a targeted blend of vital ingredients all aimed to help horses manage stress
  • Alfalfa free – To meet the needs of modern-day horse owners
  • No added sugar* – Supporting good equine dental health and weight management
  • Apple flavouring- For a highly palatable supplement your horse will love
  • Multiple sizes available – 1kg and 2kg tubs that offer a solution for all horse owners
  • 100% 30 day money back guarantee: Terms and conditions apply. See here for details.

*With the exception of Lactose (Naturally occurring sugar).

Mix once daily with feed using scoop, 1 level scoop equals ~16g.
350kg Pony (32g) ~2 scoops*
500kg Horse (48g) ~3 scoops*
650kg Horse (64g) ~4 scoops~*

*Daily feed rate may be halved for long term maintenance use once desired effect has been achieved.



Magnesium oxide, Grass meal, Casein, Magnesium chelate of glycine hydrate, Magnesium aspartate, Products from the processing of herbs (Withania Root – Ashwagandha), Lactose, Sodium chloride

Analytical constituents

Crude protein 16%, Crude fat 0.1%, Crude ash 51%,
Crude fibre 5%, Sodium 0.1%, Magnesium 29%.

Additives per Kg
Vitamin B1 (3a820) 22,000 mg
Vitamin B6 (3a831) 12,300 mg

Natural products – botanically defined
Anthemis Nobilis (Chamomile Flower) 10,000 mg

Gut flora stabilisers
Saccharomyces cerevisiae MUCL 39885 (4b1710) 41 x 1010 CFU

2AB Vista, “Vistacell use in Equines”, 2020 –

Read more here: Vistacell – Use in equines


My warmblood is very talented, but is a naturally anxious horse, he can be spooky and struggles to maintain focus. I have tried other calming products with minimal affect, but Nettex Keep Kalm made a real difference to him and our working partnership. He is far less reactive to things that that would usually distract him and schooling is a much more enjoyable experience for us both. He has begun to relax out hacking too. Highly recommend.



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